The best automation platform for serious email marketers
ActiveCampaign is the most powerful automation-first email marketing platform at the SMB price point. Its visual automation builder lets you create sophisticated sequences — triggered by behaviour, tags, scores, or CRM stage — that would require expensive enterprise tools to replicate elsewhere.
The built-in CRM means sales and marketing data live in the same place, enabling contact scoring, deal pipelines, and conditional content that responds to where a contact is in their buying journey.
Where ActiveCampaign excels
Best-in-class visual automation builder — conditional logic, split testing, and goal tracking built in.
Built-in CRM with deal pipelines, contact scoring, and attribution — no separate tool needed.
750+ integrations including Shopify, WooCommerce, Salesforce, and most major tools.
14-day free trial with no credit card required and access to most features.
Where it falls short
Steeper learning curve than Mailchimp or Mailerlite — expect a week before you are fluent.
Email template editor is functional but less polished than Mailchimp's.
Pricing based on contacts only — you pay the same whether you send 1 email or 100 per month.
Prijzen
Starter (£15/mo) covers 1,000 contacts with basic automation. Plus (£49/mo) adds the CRM and contact scoring. Pricing scales by contact count — at 10,000 contacts, Starter is around £115/mo. Annual billing saves 20%.
| Plan | Prijs | SMS Marketing | Email Automation | Landing Pages | A/B Testing | Advanced Segmentation | Wat is inbegrepen |
|---|---|---|---|---|---|---|---|
| Starter | €31/mo | 5 SMS | ✓ | — | — | — | 1,000 contacts, email marketing, basic automation, 1 user |
| Plus | — | — | — | — | — | — | 1,000 contacts, CRM, contact scoring, 3 users |
| Professional | — | — | — | — | — | — | 1,000 contacts, predictive sending, site messaging, 5 users |
Functies
- Email Automation
- Landing Pages
- A/B Testing
- Advanced Segmentation
Over
ActiveCampaign combines email marketing with powerful marketing automation and a built-in CRM. It is the tool of choice for businesses that want to build sophisticated customer journeys without enterprise-level complexity.
- Opgericht
- 2003
- HQ
- Chicago, IL, USA
- Supportkanalen
- E-mail · Live chat · Kennisbank · Communityforum