Pay per email sent, not per subscriber — unusually cost-effective
Brevo's pricing model is unusual in the email marketing industry: you pay based on the volume of emails you send, not the size of your list. This makes it significantly cheaper than Mailchimp or Mailerlite if you have a large subscriber base but email infrequently — common for seasonal businesses and event-based marketing.
The free plan allows 300 emails per day with unlimited contacts. Paid plans unlock higher daily volumes, transactional email, SMS, and WhatsApp marketing — an unusually broad channel mix for the price.
Where Brevo excels
Volume-based pricing — store unlimited contacts and only pay for what you send.
SMS and WhatsApp marketing built in alongside email — no separate tool needed for multi-channel campaigns.
Transactional email (order confirmations, password resets) included — replaces a separate Mailgun or SendGrid subscription.
Strong GDPR compliance tools — important for European businesses.
Where it falls short
Automation builder less polished than ActiveCampaign — limited branching and condition options.
Free plan Brevo branding is harder to remove than with Mailchimp or Mailerlite equivalents.
Template selection smaller than Mailchimp — more manual work to build good-looking emails.
Prissättning
Free plan: unlimited contacts, 300 emails/day (9,000/month), Brevo branding. Starter (£19/mo): 20,000 emails/month, no daily limit, remove branding. Business (£45/mo): 20,000 emails/month, marketing automation, A/B testing, landing pages. SMS purchased separately.
| Plan | Pris | SMS Marketing | Email Automation | Landing Pages | A/B Testing | Advanced Segmentation | Vad som ingår |
|---|---|---|---|---|---|---|---|
| Starter | $9/mo | — | — | — | — | — | 20,000 emails/month, no branding, email support |
| Standard | $18/mo | — | — | — | — | — | 20,000 emails/month, automation, A/B testing, landing pages, phone support |
| Professional | $499/mo | — | — | — | — | — | — |
Funktioner
- Email Automation
- Landing Pages
- A/B Testing
- Advanced Segmentation
Om
Brevo (formerly Sendinblue) is an email and SMS marketing platform that prices by email volume rather than subscriber count, making it unusually affordable for businesses with large but infrequently-mailed lists.
- Grundat
- 2012
- HQ
- Paris, France
- Supportkanaler
- E-post · Livechatt · Kunskapsbas