Klaviyo
The e-commerce email platform — data-rich and revenue-focused
Klaviyo is purpose-built for e-commerce. Where other platforms treat customer data as a field in a contact record, Klaviyo treats it as the foundation for every message — pulling in real-time purchase history, browsing data, predicted lifetime value, and churn risk to drive highly personalised campaigns.
The Shopify integration is particularly deep — abandoned cart, post-purchase sequences, win-back flows, and VIP tiers are all available as pre-built templates that connect directly to your store data without any developer work.
Where Klaviyo excels
Deepest Shopify and WooCommerce integration available — real-time purchase data drives every segment and flow.
Predictive analytics — customer lifetime value, churn risk, and next order date built in.
Pre-built e-commerce flows (abandoned cart, welcome series, win-back) deploy in minutes.
Revenue attribution reporting — see directly how much revenue each flow and campaign generates.
Where it falls short
Overkill for businesses without a product catalogue or customer purchase history — value diminishes outside e-commerce.
Pricing becomes expensive at scale — contact counts above 10,000 are noticeably pricier than Mailerlite or Brevo.
No built-in landing page builder — you need a separate tool or your website for opt-in pages.
Pricing
Free for up to 250 contacts (500 email sends/month). Email plan from £15/mo for 251–500 contacts, scaling with list size. Email + SMS from £20/mo adds SMS credits. No long-term contracts — cancel anytime.
| Plan | Price | SMS Marketing | Email Automation | Landing Pages | A/B Testing | Advanced Segmentation | What's included |
|---|---|---|---|---|---|---|---|
| Free | Free | — | — | — | — | — | 250 contacts, 500 email sends/month, 150 SMS/month |
| £15/mo | — | — | — | — | — | 251–500 contacts, unlimited sends, email support | |
| Email + SMS | £20/mo | — | — | — | — | — | 251–500 contacts, unlimited email, SMS credits included |
Features
- Email Automation
- Landing Pages
- A/B Testing
- Advanced Segmentation
About
Klaviyo is the leading email and SMS platform for e-commerce, built around deep integration with Shopify, WooCommerce, and BigCommerce. It turns purchase history, browsing behaviour, and customer lifetime value into highly targeted campaigns.
- Founded
- 2012
- HQ
- Boston, MA, USA
- Support channels
- Email · Live chat · Knowledge base · Community forum