Mailerlite
The best value email platform for small businesses and creators
Mailerlite consistently wins on price-to-feature ratio. The free plan allows up to 1,000 subscribers and 12,000 emails per month — far more generous than Mailchimp's free tier. Paid plans are substantially cheaper than Mailchimp at equivalent list sizes, and the feature set is nearly as complete.
The interface is clean and modern, with a drag-and-drop editor that rivals Mailchimp in ease of use. The automation builder, landing page tool, and website builder are well-executed for the price point.
Where Mailerlite excels
Free plan for 1,000 subscribers with automations included — the most generous free tier in its class.
Consistently cheaper than Mailchimp at every list size from 1,000 contacts upward.
Excellent newsletter editor and built-in landing page builder with good conversion-focused templates.
24/7 live chat support on paid plans — responsive and helpful.
Where it falls short
Automation is competent but less sophisticated than ActiveCampaign — limited conditional branching.
Third-party integrations are narrower than Mailchimp — some niche tools are not supported.
No built-in CRM — you will need a separate tool if you need deal tracking or contact scoring.
Pricing
Free for up to 1,000 subscribers. Growing Business (from £9/mo) removes send limits, adds unlimited templates, and enables auto-resend. Advanced (from £19/mo) adds Facebook custom audiences and a dedicated IP. Annual billing required for advertised prices.
| Plan | Price | SMS Marketing | Email Automation | Landing Pages | A/B Testing | Advanced Segmentation | What's included |
|---|---|---|---|---|---|---|---|
| Free | Free | — | — | — | — | — | 1,000 subscribers, 12,000 emails/month, automation, landing pages |
| Growing Business | £9/mo | — | — | — | — | — | 1,000 subscribers (scales), unlimited emails, all templates, 3 users |
| Advanced | £19/mo | — | — | — | — | — | 1,000 subscribers (scales), custom HTML, AI assistant, unlimited users |
Features
- Email Automation
- Landing Pages
- A/B Testing
- Advanced Segmentation
About
Mailerlite is a clean, affordable email marketing platform with a generous free plan, strong automation, and built-in landing pages. It is particularly popular with creators, bloggers, and small businesses that want simplicity without sacrificing features.
- Founded
- 2010
- HQ
- Vilnius, Lithuania
- Support channels
- Email · Live chat · Knowledge base