SEO fundamentals done well, with the best free learning resources
Moz built its reputation on education — the Moz Blog and Whiteboard Friday series remain some of the best free SEO learning resources available. The Pro product reflects this focus: it is designed to be approachable and explain its data clearly, making it a popular first tool for teams new to structured SEO.
Domain Authority, Moz's proprietary metric for predicting a site's ranking potential, has become an industry-standard shorthand — even teams using other tools often check DA scores. The 30-day free trial is one of the longest in the industry and requires no credit card.
Where Moz Pro excels
30-day free trial with no credit card required — the longest trial in its class.
Beginner-friendly interface with clear explanations of what each metric means.
Domain Authority is widely understood and useful for quick competitor benchmarking.
Starter plan at £39/mo is the most affordable entry point among the major SEO platforms.
Where it falls short
Keyword database and backlink index lag behind Ahrefs and Semrush — noticeably so for less common keywords.
Rank tracking updates only weekly on Standard plan — insufficient for monitoring active campaigns.
Development pace has slowed compared to competitors — fewer new features shipped in recent years.
Pricing
The Starter plan (£39/mo) is limited to 1 campaign and weekly rank updates. Standard (£79/mo) unlocks daily updates and 3 campaigns. Annual billing saves 20%. The 30-day free trial covers the full Standard plan and requires no payment details.
| Plan | Price | Keyword Research | Rank Tracking | AI Visibility Tracking | What's included |
|---|---|---|---|---|---|
| Starter | £39/mo | — | — | — | 1 campaign, 50 tracked keywords, weekly rank updates |
| Standard | £79/mo | — | — | — | 3 campaigns, 300 tracked keywords, daily rank updates |
| Medium | £143/mo | — | — | — | 10 campaigns, 900 tracked keywords, branded reports |
| Large | £239/mo | — | — | — | 25 campaigns, 1,900 tracked keywords, API access |
Features
- Keyword Research
- Rank Tracking
- AI Visibility Tracking
About
Moz Pro is a well-established SEO platform best known for its Domain Authority metric and beginner-friendly approach. It covers keyword research, rank tracking, site crawling, and link analysis.
- Founded
- 2004
- HQ
- Seattle, WA, USA
- Support channels
- Email · Live chat · Knowledge base · Community forum
