Professional-grade SEO at a mid-market price
SE Ranking fills the gap between budget tools like Mangools and enterprise platforms like Semrush. It offers a complete SEO feature set — keyword research, daily rank tracking, site audit, backlink analysis, and competitor intelligence — at a price point that growing SMBs can justify.
The platform has evolved rapidly over the past few years, adding AI-powered content tools and expanding its keyword database. It now also tracks AI Overview appearances in Google, which is increasingly important as AI snippets displace organic clicks.
Where SE Ranking excels
Best value in its tier — matches most Semrush features at roughly a third of the price.
AI Overview tracking built-in — shows when your keywords trigger AI-generated answers in Google.
14-day free trial with no credit card required.
Clean, modern interface that is easier to navigate than Semrush.
Where it falls short
Backlink database smaller than Ahrefs or Semrush — adequate for monitoring but not for serious link prospecting.
Content optimisation tools are basic compared to dedicated tools like Surfer SEO.
Support is limited to chat and email — no phone or dedicated account manager.
Pricing
Pricing scales by the number of tracked keywords. The Essential plan (£35/mo, annual) covers 250 keywords — sufficient for a focused small business. Pro (£65/mo) adds unlimited site audits and more keyword slots. Annual billing saves about 20% over monthly.
| Plan | Price | Keyword Research | Rank Tracking | AI Visibility Tracking | What's included |
|---|---|---|---|---|---|
| Essential | £35/mo | — | — | — | 250 tracked keywords, 10 projects, site audit, backlink monitoring |
| Pro | £65/mo | — | — | — | 1,000 tracked keywords, unlimited projects, content editor, API access |
| Business | £155/mo | — | — | — | 2,500 tracked keywords, white-label reports, agency features |
Features
- Keyword Research
- Rank Tracking
- AI Visibility Tracking
About
SE Ranking is a full-featured SEO platform positioned between the budget tools and enterprise suites. It covers keyword research, rank tracking, site audit, backlink monitoring, and competitor analysis at a mid-market price point.
- Founded
- 2013
- HQ
- Remote (est. Tallinn, Estonia)
- Support channels
- Email · Live chat · Knowledge base
