Pay per email sent, not per subscriber — unusually cost-effective
Brevo's pricing model is unusual in the email marketing industry: you pay based on the volume of emails you send, not the size of your list. This makes it significantly cheaper than Mailchimp or Mailerlite if you have a large subscriber base but email infrequently — common for seasonal businesses and event-based marketing.
The free plan allows 300 emails per day with unlimited contacts. Paid plans unlock higher daily volumes, transactional email, SMS, and WhatsApp marketing — an unusually broad channel mix for the price.
Where Brevo excels
Volume-based pricing — store unlimited contacts and only pay for what you send.
SMS and WhatsApp marketing built in alongside email — no separate tool needed for multi-channel campaigns.
Transactional email (order confirmations, password resets) included — replaces a separate Mailgun or SendGrid subscription.
Strong GDPR compliance tools — important for European businesses.
Where it falls short
Automation builder less polished than ActiveCampaign — limited branching and condition options.
Free plan Brevo branding is harder to remove than with Mailchimp or Mailerlite equivalents.
Template selection smaller than Mailchimp — more manual work to build good-looking emails.
Explore by category
Brevo spans several categories — see its plans, features and ranking for each.
About
Brevo (formerly Sendinblue) is an email and SMS marketing platform that prices by email volume rather than subscriber count, making it unusually affordable for businesses with large but infrequently-mailed lists.
- Founded
- 2012
- HQ
- Paris, France
- Support channels
- Email · Live chat · Knowledge base