Kit
Email for creators — simple, focused, and generous on the free plan
Kit (formerly ConvertKit) was built specifically for independent creators who need to grow and monetise an audience through email. Its free plan is unusually generous — up to 10,000 subscribers with basic broadcasts and landing pages — and the paid tools are designed for creators who want to sell digital products, paid newsletters, or online courses directly from their email list.
The interface is deliberately simple — there is no visual drag-and-drop campaign builder, which aligns with the creator philosophy that plain-text emails outperform designed ones for engagement and deliverability.
Where Kit excels
Free plan for up to 10,000 subscribers — by far the most generous free tier available.
Built-in paid newsletter and digital product sales — monetise your list without a separate platform.
Excellent deliverability — plain-text focused approach consistently achieves high open rates.
Landing pages and opt-in forms with a strong selection of conversion-focused templates.
Where it falls short
No visual drag-and-drop email editor — not suitable for brands that rely on designed HTML emails.
Automation limited on free plan — sequences require Creator (paid) tier.
Not well-suited to e-commerce or businesses needing purchase-triggered behavioural automation.
Pricing
Free for up to 10,000 subscribers with broadcast sending and landing pages (no automations). Creator (£24/mo for 1,000 subscribers) adds automations, sequences, and third-party integrations. Creator Pro (£50/mo) adds Facebook custom audiences, newsletter referral programme, and advanced reporting.
| Plan | Price | SMS Marketing | Email Automation | Landing Pages | A/B Testing | Advanced Segmentation | What's included |
|---|---|---|---|---|---|---|---|
| Free | — | — | — | — | — | — | 10,000 subscribers, broadcasts, landing pages, opt-in forms |
| Creator | — | — | — | — | — | — | 1,000 subscribers (scales), automations, sequences, 1 additional user |
| Creator Pro | — | — | — | — | — | — | 1,000 subscribers (scales), newsletter referrals, FB audiences, advanced reports |
Features
- Email Automation
- Landing Pages
- A/B Testing
- Advanced Segmentation
About
Kit (formerly ConvertKit) is an email platform designed for creators — bloggers, podcasters, YouTubers, and independent writers. It focuses on list building, simple automations, and paid newsletter monetisation rather than bulk campaign sending.
- Founded
- 2013
- HQ
- Boise, ID, USA
- Support channels
- Email · Knowledge base · Community forum